BOTANY
WEBSITE MOCKUP AND TESTING

1. Mood Board

To create this prototype, I drew inspiration from different flower sceneries.

I selected a color palette that is simple and classic, with brown and peach brown colors to evoke an earthy feeling.

2. User Persona & Scenario

To test the sign-in process for the flower subscription, I created a user persona and scenario to identify the main needs and pain points.

One of the main pain points was the user's time constraints. The ideal persona is a busy individual who doesn’t have time to buy flowers every month and would like to subscribe to a flower delivery service.

After this was determined, I identified the steps necessary to complete the sign-in process.

Since one of the main objectives was to save time, I tried to limit the number of steps to streamline the entire process.

3. Wireframes

I used Figma for the mock-up creation, paying close attention to the interactivity of the design to showcase the key interactions and steps of the interface.

By incorporating interactive elements I was able to showcase the key interactions and steps of the interface in a visually appealing way.

4. Testing using Maze and results

I conducted the usability test using Maze to gather data on the effectiveness of the website and the appeal of discount pop-up window as an appealing element for users.

Based on the insights I gained from the testing, I was able to make informed decisions about how to improve the initial prototype. Specifically, I added extra links to enhance the user experience and create a more user-friendly interface.